Sales and Marketing Specialization

The distance learning program is particularly beneficial for industry professionals who have accumulated experience; require further certification for advancement or promotion in their particular field; and are constrained by time and distance from attending regular classes. Enrolment in this program can begin at any time.


6 Months

Study Mode

Distance Learning

What is Included?

  • Self-study learning portal access.
  • Paperback or digital books for 5 courses
  • Study plans with flexibility of time.
  • 5 individual certifications from AHLA USA
  • Diploma from AHLA USA & certificate of completion from COTHM Dubai.
  • Premium subscription of COTHM Students Portal portal worth $250.
  • Lifetime membership of COTHM Community Portal.
  • Premium subscription of Typsy–Australia worth $US 96. (Video Training Courses)
  • Enlisting in a pool of international candidates–Facilitation for an international internship
  • Free webinars by industry experts
  • Career Pathway & Education pathway counseling


Am I eligible for this progamme?

This course is most suited to individuals who are at least 16 years old, have a high school education.

English Proficiency

Candidates who do not have English as a first language will have to demonstrate competence in reading, writing, and listening skills in English.

About this Course​

These certificates provide content specific to whatever area of interest you have. This specialization gives you specific technical and supervisory skills that can help you obtain entry-level management positions.

  • This course teaches the skills that can help you develop effective supervision and management skills that are essential to success in the industry. Topics include how to recruit, select, and train; increase productivity; control labor costs; communicate effectively; manage conflict and change; and use time management techniques. Resources on creating a professional development plan for your hospitality career can help you set the direction for future educational and professional endeavors.
  • This is AHLEI’s foundational, introductory accounting course. You need no prior accounting experience to take this course. This course will help you develop a solid understanding of hotel and restaurant accounting procedures, with a focus on the computerized accounting used in today’s hospitality accounting situations. You’ll learn about taxation of business income, the role of governmental agencies, and how to read and analyze financial statements. The most recent edition of this textbook incorporates several chapters from Accounting for Hospitality Managers #362.
  •  Maximizing Revenue in Hospitality Operations – Learn the difference between strategic and tactical revenue management and why that distinction is critical, the tools that are available to revenue managers and when to use them, the broad range of information needed to effectively maximize revenue, vital issues to consider before implementing revenue management tactics, how revenue management is often misunderstood and applied inappropriately, the significant potential consequences of using revenue management poorly, as well as the benefits it can provide when done well.
  • Discover how to build a top-flight sales team with creative, successful sales and marketing programs that really work. This course shows how to sell rooms and food and beverage services to business and leisure travelers, travel agents, and meeting planners. Industry professionals provide tips on marketing strategies that work, and sidebars show how concepts presented in the course are applied in today’s industry.
  • This course provides readers with the most current and comprehensive coverage of the convention industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups, and how to service their business after the sale.

Education Path

After successful completion of this professional qualification any of below certification path:

  • Continues to gain more Hospitality Certifications
  • Continue with Hospitality Specializations
  • Continue with  Hospitality Fundamentals Program
  • Continue with Hospitality Management Diploma

Career Path


Proctor Required: Yes
Number of Examinations:
Number of Questions per Course: 200
Time Allowed per Course: 240 minutes
Passing Score: 70%

  • A moc exam is provided before the candidate appears in the final examination
  • A one week notice is required to schedule the final examination
  • All examination are held invigilated by COTHM administration

Awarding Body

Upon successful completion, the candidate will be awarded with:

  • 12 Individual certifications by American Hotel & Lodging Educational Institute.
  • Hospitality Management Diploma​ by American Hotel & Lodging Educational Institute.


  • 250 Supervision in the Hospitality Industry
  • 261 Hotel and Restaurant Accounting
  • 374 Revenue Management: Maximizing Revenue in Hospitality Operations
  • 472 Hospitality Sales and Marketing
  • 478 Convention Management and Service

Here you can explore all our courses, use smart filters based on qualifications and job functions to look for a course that aligns with your education and career goals.

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