Certificate in Travel & Tourism

The internationally recognized course provides learners with an understanding of the global structure of Hospitality & Tourism Management with core skills of managing hospitality and tourism operations.


What is Included?

  • Study plans with flexibility of time and space.
  • Globally recognized and verifiable Certificates and qualifications.
  • Premium subscription to GPDP Learning Resources worth US$250.
  • Premium subscription of Typsy–Australia worth US$96. (Video Training Courses)
  • Premium subscription to Internships & Placements Program to build your resume, and prepare for job interviews, with our AI-based video interviewing platform to land the job you want.
  • Lifetime membership of COTHM Community of Hospitality Students & Professionals.
  • Lifetime access to Online Events Portal to attend webinars and talks by industry experts
  • Career Pathway & Education pathway counseling


  • Age–18 years
  • Qualification; 12th standard or equivalent /A Level
  • English Proficiency–Candidates who do not have English as a first language will have to demonstrate competence in reading, writing, and listening skills in English
Who should attend?
  • Freshers/recent pass-outs
  • Industry professionals

About this Course​

The internationally recognized course provides learners with an understanding of the global structure of Hospitality & Tourism Management with core skills of managing hospitality and tourism operations. This allows the learners to have standard knowledge of the tourism and hospitality industry with its customer service standards.

A fast-track entrée into one of the world’s most dynamic industries, which continues to provide excellent possibilities for career advancement. Learn about the global framework of Hospitality & Tourism Management, and the key components of the tourism sector, such as sales and marketing, lodging and F&B operation.

Education Path

After course completion, students can get enrolled in higher diploma and degree courses for different areas of the tourism and hospitality industry.

Career Path

This course will help students to learn about various departments of hotels and to get an awareness of travel agencies and tour operations in UAE and across the globe. Students can pursue several opportunities in hotels, travel agencies, exhibitions, and event management companies.


Assessment at COTHM Online Business School is a convenient & simplified process:

  • Online knowledge test after each module
  • MCQ-based online final assessment
  • Video display of learned skills / VIVA VOCE

Awarding Body

  • COTHM Dubai
  • KHDA Dubai


Course Orientation
  • Using Mobile App
  • On Demand Live Session
Ch 1. Overview of the Tourism Industry
  • About Tourism Industry
  • Tourism: Characteristics & Types
  • Sectors of the Tourism Industry
  • Relationship Between Tourism & Hospitality
  • The Relationship Between Tourism & Geography
  • A Historical View of Tourism
  • Economic Impact of Tourism
  • What is Tourism Management?
Ch 2. Consumer Behavior of Travelers
  • About Consumer Behavior
  • Why do People Travel?
  • Online Consumer Behavior in Travel & Tourism
  • Motivating Factors for Why People Travel
  • Types of Tourists & Destinations
  • Pull & Push Theories of Motivation
Ch 3. World Tourism Organizations
  • About Tourism Organizations
  • International Tourism & Travel Organizations
  • What Is the United Nations World Tourism Organization (UNWTO)?
  • National & Regional Tourism & Travel Organizations
Ch 4. Tourism Policy & Planning
  • About Tourism Policy & Planning
  • Components of Tourism Planning
  • The Tourism Policy Development Process
  • Sustainable Tourism: Definition, Characteristics & Examples
Ch 5. Tourism Economics
  • About Tourism Economics
  • Market Supply Schedule
  • Market Demand Schedule
  • Modeling & Forecasting Tourism Demand
  • Price Elasticity of Demand in the Hospitality & Tourism Industry
  • The Multiplier Effect in Economics: Definition, Formula & Example
Ch 6. Lodging Classifications
  • About Lodging Classifications
  • Hotel Types & Classifications
  • The 5-Star Hotel Star Rating System: Definition, Differences & History
  • Types of Vacation Resorts
  • Types of Passenger Cruises
Ch 7. Lodging Operations
  • About Lodging Operations
  • Organizational Structure in the Hotel & Lodging Industry
  • Hotel Rooms Departments & Functions
  • Housekeeping in the Hospitality Industry
  • Corporate Communication in the Hospitality & Tourism Industry
  • Traits & Behaviors of Successful Hotel & Lodging Leaders
  • Operations Management: Definition & Fundamentals
  • Operational Issues & Solutions in the Hotel Business
Ch 8. Food & Beverage Operations
  • About Food & Beverage Operations
  • The Full Cycle of Event Planning in a Hotel
  • Restaurant Bookkeeping: Accounting & Reporting
  • Food Handler Requirements in Prime Resort Areas
Ch 9. Transportation in Tourism Management
  • About Transportation in Tourism
  • The Transportation Revolution: Turnpikes to Steamboats to Railroads
  • Major Forms of Transportation in Travel & Tourism
  • Transportation’s Impact on Tourism
Ch 10. Intermediaries in Tourism Management
  • About Intermediaries in Tourism
  • Channel Intermediaries: Definition and Function in Business
  • The Role of Tour Operators & Travel Agents
  • Promoters vs. Organizations in Tourism
Ch 11. Global Issues Affecting Tourism
  • About Global Issues Affecting Tourism
  • Impact of Social & Cultural Issues on the Tourism Industry
  • Sustainability & Environmental Issues in the Hospitality Industry
  • Impact of Terrorism on the Travel & Tourism Industry
Ch 12. Tourism Marketing
  • About Tourism Marketing
  • Customer Relationship Management and Marketing Technology
  • How to Develop & Manage a Business Contact Database
  • Cloud Computing and Databases: Technology to Improve Database Management
  • Database Marketing for Hospitality
  • The Types & Benefits of Direct Marketing
  • Practical Application: Choosing the Best Direct Marketing Approach
  • International Marketing: The Importance of Global Marketing Strategy
  • International External Marketing: Culture, Economics, Tech & More
Ch 13. Tourism & Hospitality Trends
  • About Tourism & Hospitality Trends
  • Ecotourism: Definition & Benefits
  • International Travel & Tourism: Impact on Growth in the Hospitality Industry
  • Macro-Environment Trends in Hospitality & Tourism
  • E-Commerce in the Hospitality Industry
  • Growth in the MICE Industry
Ch 14. Tourism & Travel Careers
  • About Careers in Tourism & Travel Industry
  • Career Information for a Degree in Travel and Tourism Management
  • Info About Becoming a Travel Agent
  • Bachelor’s Degree in Travel and Tourism: Program Info
  • Travel Management Bachelors Degree Program Overviews
  • Masters Degree in Hospitality and Tourism Management: Program Overview
  • Online Travel Agent Certificate and Diploma Program
  • International Tourism Management Jobs: Career Options and Requirements
  • List of Jobs for Tourism Management Degree
  • Hospitality Administration Careers: Salary Info, Job Options & Requirements
  • Hotel Event Coordinator: Salary Info, Job and Requirements
  • Salary and Career Info for a Hotel Sales Representative
  • Become an Airline Sales Executive: Step-by-Step Career Guide
  • Hotel and Restaurant Management: Diploma Program Summary
  • Masters Degree in Hotel Administration: Program Review
  • Career Paths in the Hotel & Lodging Business
  • Production & Service Roles in the Food Industry
  • Assignments
Final Examination
  • Final Examination Guidelines
    Final Examination

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